Product development & AI concept for Amina Muaddi Cruise ‘26. The Iconic Lily Heel redefined with a starfish crystal detailing for SS26.

Bringing the Cruise concept to life through reimagining Amina Muaddi’s renowned Lily Heel, inspired by coastal symbolism and storytelling. The design direction balances sculptural form with contemporary elegance, enhancing silhouette and femininity within a seasonal context.

Conceptual work - created for demonstration purposes only.