A bespoke patisserie and menu development concept for Amina Muaddi. Inspired by their interior language, sculptural visual identity and unboxing experience.

The concept translates Amina Muaddi’s brand identity into a sensory experience, where design, hospitality and product storytelling meet.

This concept further extends into a curated unboxing experience, reimagining packaging as a sensory concept. The filling consists of a soft-like mousse, a reflection of the unboxing experience and the Amina Muaddi dust bag. The patisserie is envisioned as an immersive extension of the unboxing journey: sensorial and emotionally resonant.

Conceptual work created for demonstration purposes.