The CC Boardroom




















A Curated World
The New Boardroom for Luxury Fashion, Hospitality & Creative Direction.

Enter the Boardroom

The CC Boardroom is a multidisciplinary Consultancy and Fashion House shaping luxury brands and hospitality concepts through strategy, storytelling and immersive design.

Through brand strategy, product development, experiential marketing, bespoke culinary direction and interior design, we build brand worlds that translate into sustained market leadership and growth.

  • AMINA MUADDI

    Product development & AI concept for Amina Muaddi
    Cruise ‘26. The Iconic Lily Heel redefined with a starfish crystal detailing for SS26.

    Conceptual work created for demonstration purposes.

    Enter the Boardroom

  • Bespoke Pâtisserie & Culinary Concept

    Culinary concept for Amina Muaddi - reimagining Amina Muaddi’s signature packaging in edible form. A curated menu and culinary concept designed to elevate storytelling through taste, design and craftsmanship.

    Conceptual work created for demonstration purposes.

    Enter the Boardroom

  • AMINA MUADDI

    Product development & AI concept for Amina Muaddi - an iconic silhouette refresh for SS26.

    Conceptual work created for demonstration purposes.

    Enter the Boardroom

  • Hala

    Interior design concept for our client, Hala. An iconic sink concept for customer WC, enhancing discovery and customer experience. Bringing Hala’s DNA to life in every room: Patisserie meets Fashion House.

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  • Shebara

    A bespoke sensory storytelling guest-experience concept. A signature in-room chocolate experience inspired by Shebara’s futuristic architecture and the Red Sea.

    Conceptual work created for demonstration purposes.

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  • The CC Fashion House

    A curated world for our Member brands.
    A physical and creative space where fashion, culture and innovation meet through exclusive showcases, installations and pop-up experiences.

    Enter the Boardroom